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Is your bias binding you? What really makes you think?

As much as we like to think we are open-minded, there is no escaping we all have ingrained thinking which almost invariably leads is down the same path day after day.

How does that work for you?


Experts with a much deeper understanding of the subject than your author have been puzzling over this issue and how to address it, for sometime.

Any number of books, such as “Which Two Heads Are Better Than One” written by Juliet Bourke, discuss diversity and how gender, ethnicity, familiarity and locality, among other things, impact the way we think and how that thinking affects what we choose to believe, the way we make decisions and how we communicate.

It is a fairly long read, but well worth the effort.

Throughout the book, Juliet particularly refers to, and discusses “confirmation bias”. It’s a phrase we hear from time to time in various articles and commentaries.

It may or may not surprise you to know that the list of biases is much more extensive.

The following article, Beyond Bias, appeared in strategy+business as a rewrite of the 2015 piece. In the article, they have identified 24 different biases which are loosely grouped into similarity, expedience, experience, distance and safety. This one is a far easier read.

There is plenty of evidence to suggest that individually, an understanding that a particular bias may exist within us, will not in all likelihood lead to change. The impact on groups however, is more pronounced.

If you believe that Clear Thinking can lead to better outcomes, or even if you simply want to understand a little of why the bloke next door is like he is, this article is a good place to start.

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